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Her understanding of writing and how it correlates with Search Engine Optimization is impressive! I feel that where some companies talk about “secret sauce” and “SEO magic”, Marguerite talks in terms that are easily understood and she is honest as well as easy to work with! I highly recommend that if you’re looking for assistance with writing articles for your website, writing in general for your website OR help with any issues, including SEO, that you use ReLaunchU for your project!
Marguerite is an excellent resource for developing your business. I’ve used her services over the years with great success. She is prompt and effective in pulling together all the needed resources to turn mediocre marketing into professional quality.
Marguerite had the marketing talents Bible Transmission needed to create a brand and promotional system for bookings. She understands and works creatively with small business budgets and resources. Things had slowed down considerably over the past year and it was time for a fresh look and a new approach. It’s nice to have things picking up again thanks to her help.
This Isn’t Your First Go-Around
You’ve been doing inbound marketing for a while, and love Hubspot’s automation, but it’s not bringing in the results you expected. It’s difficult to establish consistent practices with your team. Plans are taking too long to execute and only a small percent of the leads are closing. You need to see the potential return on this investment soon, and you feel what’s possible hasn’t clicked yet for your marketing.
We help you establish the operational practices you need with resources and training as it pertains to your marketing and sales team’s skills and dynamics. Your system and contact database are optimized along with a campaign and sales strategy blueprint that works. Most importantly it’s made executable by your staff or an outsourced team.
Why wait to see if the next thing your team is doing will work? We can predict challenges before the work begins, and help you whip it into shape for the best possible outcomes.
Here are some of the issues you may be dealing with that need a resolution:
- Identifying and understanding your ideal customers
- Better flow in the production of content
- Skill gaps that hinder production
- Designing campaigns that accomplish specific business objectives
- Quickly identifying your best leads for sales
- A database not ready for segmented email marketing
The Balancing Act
In inbound marketing and sales, all four of these components have to synchronize or the outcomes possible won’t be obtained.
Areas We Help You Strengthen
Increase automation and branch logic to reduce hands-on time for lead nurturing and keeping the database updated.
Persona Driven Campaigning
Attract your best customers by identifying who they are and designing a content driven campaign based on goals and measures for ROI.
Buyer's Journey and Content Mapping
Design and develop content that will nurture your ideal customers through their entire buyer journey from start to sale.
Close more leads by establishing sale enablement practices which create a seamless experience for the potential customer and reduces the buying cycle.
Inbound Sales Strategy
Establish a sales approach that works for today’s empowered buyer, and maximize use of Hubspot’s lead scoring and CRM along with the add-on Sidekick.
Custom Reporting and Ad Management
Get the most out of your add-ons by customizing them to produce the data you need to make informed decisions.
Every business is unique and so must be its strategy for marketing and sales. We closely examine the behavior of your buyers, your competition, industry performance numbers, even your profit margin in the development of your lead generation strategy.
One of the reasons important decisions aren’t made is there’s too many of them. They are interrelated, complex and expensive. Instead of trying to figure out what it is you don’t know, we’ll tell you. Then you pick from among the best options. When you win, we both win.
You are attempting to figure out systems and processes that we’ve done many times, many different ways for businesses with challenges just like yours. A consultant doesn’t always have to tell you the time by looking at your watch. We also reduce the learning curve of your organization so it gets to results faster.