New Heights for Your Inbound Marketing

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6 marketing metrics ebook

This Isn’t Your First Go-Around

You’ve been doing inbound marketing for a while, and love Hubspot’s automation, but it’s not bringing in the results you expected. It’s difficult to establish consistent practices with your team. Plans are taking too long to execute and only a small percent of the leads are closing. You need to see the potential return on this investment soon, and you feel what’s possible hasn’t clicked yet for your marketing.

We help you establish the operational practices you need with resources and training as it pertains to your marketing and sales team’s skills and dynamics. Your system and contact database are optimized along with a campaign and sales strategy blueprint that works. Most importantly it’s made executable by your staff or an outsourced team.

Why wait to see if the next thing your team is doing will work? We can predict challenges before the work begins, and help you whip it into shape for the best possible outcomes.

Typical Challenges

Here are some of the issues you may be dealing with that need a resolution:

  • Identifying and understanding your ideal customers
  • Better flow in the production of content
  • Skill gaps that hinder production
  • Designing campaigns that accomplish specific business objectives
  • Quickly identifying your best leads for sales
  • A database not ready for segmented email marketing

The Balancing Act

  • Content
  • Automation
  • Conversion
  • Alignment

In inbound marketing and sales, all four of these components have to synchronize or the outcomes possible won’t be obtained.

Areas We Help You Strengthen

Workflows

Increase automation and branch logic to reduce hands-on time for lead nurturing and keeping the database updated.

Persona Driven Campaigning

Attract your best customers by identifying who they are and designing a content driven campaign based on goals and measures for ROI.

Buyer's Journey and Content Mapping

Design and develop content that will nurture your ideal customers through their entire buyer journey from start to sale.

Sales Enablement

Close more leads by establishing sale enablement practices which create a seamless experience for the potential customer and reduces the buying cycle.

Inbound Sales Strategy

Establish a sales approach that works for today’s empowered buyer, and maximize use of Hubspot’s lead scoring and CRM along with the add-on Sidekick.

Custom Reporting and Ad Management

Get the most out of your add-ons by customizing them to produce the data you need to make informed decisions.

Consulting Advantages

Every business is unique and so must be its strategy for marketing and sales. We closely examine the behavior of your buyers, your competition, industry performance numbers, even your profit margin in the development of your lead generation strategy.

One of the reasons important decisions aren’t made is there’s too many of them. They are interrelated, complex and expensive. Instead of trying to figure out what it is you don’t know, we’ll tell you. Then you pick from among the best options. When you win, we both win.

You are attempting to figure out systems and processes that we’ve done many times, many different ways for businesses with challenges just like yours. A consultant doesn’t always have to tell you the time by looking at your watch. We also reduce the learning curve of your organization so it gets to results faster.

Actionable advice with no strings attached. Schedule a complimentary consultation to address your biggest internet marketing question.

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ReLaunchU is now part of Madison Marketing Group. Visithttp://madison.marketing